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I was at an outdoor concert in Miami and noticed, no, was mesmerized, by the beer vendor. He had a wheel barrow full of ice cold beer, wine, and water (his products). He was dressed in an outfit that stood out. He had a light on hat and a string of lights around his neck. He was "singing" his offerings of beer, wine, and water and he had a steady stream of patrons - either running up to him or sending cash down the aisle to him.
He went up and down EVERY aisle - over and over again - offering a consistent and clear message, with his unique selling proposition being his attitude. And, he was grateful...for every sale!
I noticed him because of his attitude and work ethic. Neither the heat nor the crowds ...